Finding your way in the land of MRM is not easy. Sometimes you feel like Alice in Wonderland.

Alice in Wonderland tells of a girl named Alice who falls down a rabbit hole into a fantasy world populated by peculiar, anthropomorphic creatures.



Research firms

Digital asset management, marketing resource management, marketing operations management and enterprise marketing management: as the market is growing and maturing, so are the number of terms. Research firms give some guidance.

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Third parties

There is a growing number of business consulting firms who offer guidance and advice in Digital Asset Management and Marketing Resource Management. We've highlighted a few in this section.

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