Whitepapers

The “soft” benefits of content marketing
are obvious: public trust, more engaged
prospects, happier clients. But what about the hard benefits. What about ROI?
“Content Marketing ROI” is the first study to
address the fundamental questions: how much does content marketing cost and is it a better financial investment than other marketing strategies?

Ask any CMO — or spend just a few moments reviewing the day’s industry news, replete with announcements of emerging technologies, data sources and media alternatives — and one truth will become abundantly clear: a new era of marketing possibility is upon us.
On the surface, the promise of this “new era” is substantial, offering brands unprecedented new tools to identify ideal prospects, extend real-time offers and maintain profitable, long-term customer relationships. But for all this potential, many executives gripe that their efforts to drive substantial marketing performance improvement continue to be stymied by one fundamental challenge:
 

They can’t make them work.

Marketing is a creative discipline that has
always been provided with a high level of
corporate freedom in order to provide the right
environment for creativity and innovation to
flourish. So the question that is often asked
by marketers is how can technology support
marketing, without killing this golden goose?

Marketing is a highly creative discipline which is characterized by a very informal and unstructured approach to performance evaluation. So the key question is: how can marketers objectively assess the potential value of a marketing automation system when marketing performance is so difficult to measure?

How Randstad Holding transformed its local markt leadership and marketing best practices into a premier global brand. Includes case study review van Capital ID Manager and its application van digital asset management, dynamic collateral production, and strategic sourcing modules.